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How Can My Brand Best Use Our Locations to Drive Foot Traffic or Leads Through Social Advertising?

Most brands have robust national advertising campaigns, and while these are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint that allows them to reach potential customers when and where it counts. Social media enables brands to activate locally, reaching consumers on their social media feeds throughout the day- where they spend most of their time.

As a national brand, you have two challenges when it comes to advertising:

  1.     Communicating your brand message and product positioning at scale
  2.     Activating local consumers to visit your locations in their area

Facebook advertising through Tiger Pistol is built to meet these challenges. What does it look like? Let’s take a look at two examples: 1) CPG brand that sells through independent businesses, and 2) A national financial services brand that sells through sales agents.

1)    Taking a CPG brand from Global to Local:

Through a local program, locations that sell your products can advertise both their business and your products at the same time.

For example, promoting your latest product, Tiger Pistol helps scale a national campaign locally by publishing your product messaging via the individual location’s page.

global campaign promotes your product, but can only indirectly promote the locations where your consumers can actually purchase it. Consumers will need to take extra steps to discover where they can buy your product.

Turning this into a local campaign can super charge this activation by promoting sales through local channels.

Notice, the local campaign is still brand controlled, but the call to action is now local, driving sales directly to the point of consumption. This way, your marketing dollars now drive local sales more efficiently, by directing consumers exactly where they need to go to buy.

To enrich their campaigns, Creature Coffee can utilize their corporate data, such as web traffic, to their product pages to segment their consumers. Through local campaigns this data can be geo-fenced for the individual locations to leverage in their campaign targeting along with a means to show potential customers the products they are most interested in.

This same tactic can work with services too!

global campaign promotes your services, but again, imperfect for driving local action. For Insurance Co., consumers must take the steps of finding an agent to get to the point of purchase.

local campaign maintains the brand message and positioning of the service, but now consumers can engage directly with agents and submit their contact information to start the buying process more efficiently.

 

Insurance Co. can now easily funnel leads to agents by retargeting their website visitors and customer data while also capturing new leads directly in their local agent’s service area.

Both of the above examples show how a global campaign can be re-positioned to activate locally. But how do you measure success? It’s really no different at the local level. It’s simply additive by including the end-location within the strategic framework. For Creature Coffee, this means driving sales at their independent locations and measuring foot traffic. Both serve the global KPIs of promoting the Creature Coffee product and the local KPI for Joe’s Coffee Shop with happy customers right through their door.

For Insurance Co., a global-to-local campaign can measure responses both locally and in aggregate. Agents gain value with a means to be proactively involved with their individual sales processes. Through a personalized campaign using brand assets and messaging from Insurance Co. Even better, it’s a win for customers because now they can reach out to Insurance Co. agents directly to engage in the buying process.

Ready to simplify social advertising, and enable local activation at global scale? Contact Tiger Pistol today.

After earning his Masters in Mass Communications in 2015, Chris Mayer worked at Facebook prior to joining Tiger Pistol as a Project Manager. He specializes in helping digital agencies and national brands build scaled Facebook advertising solutions with an emphasis on local activation. Outside the office, he enjoys, basketball, Formula One, and sharing opinions on film and television.

Connect with Chris

A Team that Cooks Together Stays Together

A few weeks ago, the Tiger Pistol team took their talents out of the office and into the kitchen for a team bonding activity. The staff split into six different teams, each representing a cross-section of our departments and lead by a professional chef. Each team was in charge of making a part of a three-course meal, and with two teams assigned to each course, friendly competition ensued. 

 I loved the company event because we were able to mingle with stakeholders from every part of the business, not just the individuals we work with on a daily basis,” said Amy Abell, Tiger Pistol Client Manager.

After meal prep, the team dined together, sharing and laughing together over what worked and what didn’t with their recipe experiments.  

“It was such a fun and unique work gathering,” said Chris Mayer, Tiger Pistol Project Manager, Solutions. “It really showed a lot of care on the part of our leadership to host this private cooking event complete with culinary tips and tricks we can use at home. Everyone had a great time and it was definitely a memorable event.”

What Facebook’s Second Wave of Data Privacy Tools Mean for Advertisers

In a post-Cambridge Analytica world, Facebook continuously strives to showcase their dedication and commitment to giving users more control and transparency over data that is shared with the social media platform. Shortly before the F8 Conference in Spring 2018, Facebook announced a new ‘Clear History’ feature that would give users control of their data, allowing them to disconnect the information third-party websites and apps share with Facebook.

Fast forward to August 2019, Facebook finally rolled out the ‘Clear History’ feature, now known as the ‘Off-Facebook Activity Tool’. This tool will show users a summary of the apps and websites that have shared their user data with Facebook, and gives users the opportunity to control what information, if any, is shared with these websites. According to Facebook, they “won’t know which websites you visited or what you did there, and won’t use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger.” There is one caveat – even though Facebook will allow users to decide what they share, it will not prevent Facebook from collecting or storing the information. Chief Privacy Officer Erin Egan describes the functionality and use case best:

“Imagine a clothing website wants to show ads to people who are interested in a new style of shoes. They can send Facebook information saying someone on a particular device looked at those shoes. If that device information matches someone’s Facebook account, we can show ads about those shoes to that person.”

Image source: Facebook Newsroom

With the new tool, users will have three options to clear or restrict specific information from their accounts:

  1. Summary view of the data apps and websites have chosen to send to Facebook
  2. Disconnect this information from your account
  3. Disconnect future off-Facebook activity from your account. This will be available for all of a user’s off-Facebook activity or just specific websites/apps.

This update will give users more visibility into what is happening with their data but will likely impact the way this data is aggregated. As advertisers, it’s important for us to understand how to prepare for the impact, as well as keep these updates top of mind as we head into the second half of the year.

  1. As mentioned, this will impact the data available to advertisers. If a user decides to disconnect their off-Facebook activity, the data from those sites won’t be used for targeting. Facebook’s pixel or custom audiences built from website visitors or custom lists won’t be available to reach users with ads.
  2. Facebook’s measurement and reporting tools will continue to provide the same level of data, as it was built to protect a user’s identity. They do not anticipate any changes will come for the data analytics tools.
  3. Targeting basics are still available, and they really work! While some targeting parameters were removed in October 2018, demographic, behavior and interest targeting is still an easy way to make sure your ads are being seen by people that fit in your target audience.
  4. Continue to connect, not only in person but on Facebook too! Targeting those connected to your Facebook Page will keep your Page Fans engaged with your content.

Facebook says they will continue to find ways to improve the level of transparency for users and their profiles. Change is hard, especially when it comes to new features or policies and ensuring that you are ready for the downstream effects of how these changes will impact your advertising ability.

Note: Facebook has made this tool available to people in Ireland, South Korea, and Spain and will continue to roll out to everyone throughout the end of the year.

Here at Tiger Pistol, we live and breathe Facebook Advertising. Keep up-to-date on the latest social advertising news by following us on Twitter, Facebook, or LinkedIn.

How Value-Added Resellers and Agencies Can Start Selling Social Advertising Profitably

With Facebook SMB ad spend continuing to grow year on year, social media has become an established channel in the SMB market. The unique qualities of social advertising present new challenges for digital agencies and service providers for SMBs, particularly the question of how to fulfill social ads both at scale and cost-effectively.

Unlike search PPC advertising, which requires mostly keywords and a simple sentence of ad copy, social advertising mimics traditional advertising by requiring rich media content and copy variation that’s built upon acquisition strategies to delve deeper than simply “X person is searching for Y.”

With these advanced needs, digital service providers, whom serve thousands of advertisers with small core operations teams, must have ready access to scalable fulfillment operations. Many turn to ad-tech providers to enable the operational efficiency required for a scaled social advertising solution.

Tiger Pistol enables scale for digital agencies through an innovative approach to social ad fulfillment. When you combine turnkey solutions with smart automation, it becomes simple for any agency, large or small, to build a social ads program that is both profitable for them and their clients.

The first element that is key to scale is end-advertiser on-boarding. With the ability to integrate with CRMs, customer records are easily translated into the Tiger Pistol Platform. We also make managing communication with end-advertisers easy with automated emails available for every step of the social advertising experience, from acquiring page permissions and providing reporting dashboards to even delivering leads. With these tools, on-boarding end-advertisers really can be no-touch through Tiger Pistol.

When it comes to ad fulfillment, the platform enables an operational framework that is as efficient as it is scalable. Like standing up a search PPC campaign, which typically involves 15 minutes of keyword selection and some light copywriting, Tiger Pistol takes a similar approach with our customer libraries.

 

Our Platform’s campaign library model allows for simple and quick one-time on-boarding to enable SMBs to advertise on Facebook effectively. With a set of clear Ad Objectives that are curated based on SMB needs (Traffic, Leads, Awareness, or Offers), campaign assets are organized into four libraries Audience, Media, Copy, and Call-to-Action and tailored to the chosen objective. Digital agencies can simply upload a set of campaign images, write copy variants, create audiences and then let Tiger Pistol’s smart automation do the rest of the work.

To ensure campaigns continuously drive the best performance, Tiger Pistol automates A/B testing. Not only does this reduce ad fatigue by creating fresh campaigns every month, it allows our machine learning to make performance-driven decisions to improve ad performance over time. It is in this way that a simple, a sub-15 minute campaign build process provides agencies the ability to manage thousands of end-advertisers cost efficiently. While being able to bring to market a social offering with all the benefits of a traditional marketing agency – customization, A/B testing, and performance-driven optimization.

Ready to simplify your social advertising and enable local activation at global scale? Contact Tiger Pistol today! 

After earning his Masters in Mass Communications in 2015, Chris Mayer worked at Facebook prior to joining Tiger Pistol as a Project Manager. He specializes in helping digital agencies and national brands build scaled Facebook advertising solutions with an emphasis on local activation.

Tiger Pistol Announces Executive Leadership Additions, Digital Innovator Paul Elliott Named CEO

Talent additions and organizational restructure support Tiger Pistol’s rapid growth and reflect significant investments in product development, client service, and business operations.

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, recently announced a series of strategic leadership moves that align the talent and experience required to guide the next phases of aggressive growth and innovation.

Paul Elliott joins Tiger Pistol as Chief Executive Officer, following the strategic investment by Next Sparc, a Cleveland, Ohio-based private investment firm. Elliott replaces Tiger Pistol co-founder Steve Hibberd, who will continue on the board of advisors in an active role supporting Elliott and the leadership team.

Previously, as President of BrandMuscle, a national-to-local software and services company, Elliott was responsible for innovating, enhancing, and delivering the future of BrandMuscle’s integrated marketing platform. He has also held senior leadership positions in several large digital agencies, and successfully built and sold his search engine marketing agency, which ultimately became part of Razorfish. Prior to starting his agency, Elliott served as the Director of Digital Marketing for the specialty retailer, Things Remembered, and began his career as a business process consultant with IBM.

“Before joining Tiger Pistol, I had the phenomenal opportunity to experience the business through the lens of a customer,” said Elliott. “In my prior role, we engaged Tiger Pistol to help us solve a real challenge that was impacting our ability to profitably grow and scale our social advertising offering. Through our partnership with Tiger Pistol, we completely eliminated the obstacles that were inhibiting our growth in this channel. As I learned and experienced more from Tiger Pistol, I saw an innovative, entrepreneurial, smart, and scrappy team and culture that I realized I had to be part of. With additional support and investment, I knew this company could be an even more valuable partner to Facebook and our clients, unlocking the value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

“Paul is one of the brightest minds in digital advertising, and I’m fortunate to have worked with him in different capacities for nearly 20 years.” said Leonard Pagon, Chairman and CEO, Next Sparc, Inc. “I was actively looking for the chance to work together again, and the Tiger Pistol opportunity, product offering, and situation is the perfect fit for Paul’s unique experience and entrepreneurial leadership.”

In addition, Reid Sheppard joins Tiger Pistol as Senior Vice President, Engineering. Sheppard has nearly two decades of experience leading teams in developing and implementing complex technology solutions and systems. Prior to Tiger Pistol, Sheppard served as Vice President, Technology at Robots and Pencils, a global digital innovation firm; Senior Technology Manager at OverDrive, Inc, where he was responsible for the delivery and support of mobile applications for virtual libraries; and Senior Application Development Manager at Progressive Insurance, where he was responsible for large-scale project delivery, complex system architecture, and internal capability advancement. Reid’s skills include agile methodologies, test automation, Android development, and the software development life cycle.

Since acquiring the business in Q1 2019, investment in talent has been a key theme. To complement its outstanding existing team members, Tiger Pistol has added nearly twenty-five key resources to the business, including additional depth in engineering, quality assurance, client management and support, data and analytics, product management, finance, marketing, and talent management.

To further optimize the business, and enhance overall client delivery excellence and ongoing support, veteran Tiger Pistol team members Talia Wachtel and Casey Zaffin have been promoted to VP, Client Management – Brands and VP, Client Management – Resellers, respectively. Wachtel, who holds extensive experience working with national and global brands to generate meaningful business results from social advertising, will oversee the company’s client management and marketing services teams for Tiger Pistol’s enterprise brand clients. Zaffin, who holds more than a decade of experience in digital marketing automation, will oversee the company’s client management and marketing services teams for SMB reseller and agency clients.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.

Shrimp and Social Advertising: The Unlikely Connection

“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with local social advertising at global scale? Metaphorically speaking–absolutely everything.

The Tiger Pistol shrimp, just 5 cm full grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete with a sonic boom and ripple effect so strong it emits light and reaches a temperature comparable to the face of the sun, stunning the Tiger Pistol’s prey for easy capture.

Just as simply (and effectively!), Tiger Pistol enables brands, resellers, and agencies to send shockwaves in their markets-spreading their reach, driving leads, and foot traffic to their locations. We know it’s hard to navigate social advertising at scale, Tiger Pistol makes it as easy as a simple snap of a claw.

Tiger Pistol Named Digiday Tech Award Finalist

Tiger Pistol Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Digiday Technology Awards.

Tiger Pistol’s Social Advertising Automation Platform, purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, was selected as a finalist in the Best Social Media Tools/Platform category. The nomination was based on the remarkable results achieved for a global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 37 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has named Tiger Pistol among the best social media platforms in the market,” said Paul Elliott, Tiger Pistol CEO. “Time and again we see the meaningful impact of our platform in reducing advertising costs, while improving campaign effectiveness. The scalability and efficiency provided by our platform is a game-changing competitive advantage for even some of the largest brands in the world.”

Tiger Pistol’s platform creates, deploys, manages, and optimizes high-performing social ads at unprecedented scale, with more than 800,000 Facebook and Instagram campaigns published to date. Tiger Pistol’s first-of-its-kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.

Winners will be announced at the Digiday Winter Awards Gala in November.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, contact us today!

Reinventing Advertising in the Age of Privacy

On May 14, 2019 Facebook announced a set of new changes that allow their users to take more control of “Off-Facebook Activity” tracking. This change effectively includes two new changes for advertisers. First, Facebook will now expose to end-users which organizations are utilizing Facebook tools to collect data on them. This is inclusive of, “a list of the apps and websites someone visits that use our business tools such as the Facebook pixel, SDK, and API.” In addition, Facebook is including a new feature to allow its users to opt-out of off-Facebook site tracking.

Facebook has had a difficult year with continual PR challenges related to privacy, starting with the news of Cambridge Analytica, a third-party firm that gained access to the private information of nearly 50 million Facebook users.1 This data was later sold and used in ad targeting. Facebook responded relatively swiftly and moved to block third-party data input into its Platform’s advertising tools.2 This also included the CEO of Facebook Mark Zuckerburg being called to testify before the US Congress on the data breach.3

It is clear that 2019 is very much the year of privacy, as Facebook is not alone in their efforts to improve their user privacy tools. Mozilla, recently announced new user data security features to be included in their upcoming updates to their popular ‘Firefox’ web browser.4 Google, who controls two-thirds of the global Internet browser market share through their browser Chrome, announced new security and data privacy features in April.5

For digital advertisers, the attempts of browser developers and social media platforms to reduce passive user tracking may sound scary. And the changes may bring some new challenges for those who never paid the issue any mind. For the most part though, the changes should not prevent social advertisers from being able to leverage user data. The new world just means they will have to collect the data more openly.

Let’s focus on Facebook’s reasoning more specifically and look to how we as advertisers can shift our approaches to ensure we can continue to deliver results for our clients;

1. Giving people transparency and control is good for businesses.

It’s hard to argue with this logic, Facebook itself is a prime example of how a lack of transparency and control can be bad for bottom lines. As advertisers, we should be open-sharing where our data comes from. At the end of the day, targeted ads see better engagement6 – suggesting most users don’t necessarily mind seeing ads for products they are genuinely interested in.

2.  We’re showing people how advertisers use our tools.

This does mean more exposure for advertisers, but it is in the same vein as transparency; advertisers who collect data openly and use it to target relevant consumers have nothing to hide in how they use it. This is another change that will likely only hurt the bad actors.

3. This feature may impact targeting.

When someone disconnects his/her off-Facebook activity, advertisers can no longer use the data they clear for targeting. While it is hard to prognosticate how many users will clear this data, it is perhaps the most concerning of all the changes. As it means it will be more difficult to passively track some users, as they now have a means to proactively opt-out.

However, there are still many tried and true means of collecting first-party data. For one, POS and customer loyalty data, which via outside collection (read: not tracked via website behavior), is still fair game, as is any other form of active data collection that consumers may have already opted into. So long as Facebook advertisers have access to this data, we still have a way into the most powerful of Facebook’s audience targeting tools: Lookalikes.

4. Measurement will remain intact.

We can all breathe easy. While we may have to adjust how we collect data, it’s just going to take putting more effort into transparency and outside sources. Facebook is still Facebook, and advertisers we will still be able to track ROAS on our lookalike, conversion, retargeting, and whatever other audiences we can come up with.

Whether we like it or not, the digital age is evolving to be more open and transparent. As advertisers, we share in the responsibility to evolve with the times to ensure we can continue to deliver meaningful results for our clients. Not only for our bottom lines, but most importantly the consumers we collectively serve.

Ready to simplify social advertising, and enable local activation at global scale? Contact Tiger Pistol today.

After earning his Masters in Mass Communications in 2015, Chris Mayer worked at Facebook prior to joining Tiger Pistol as a Project Manager. He specializes in helping digital agencies and national brands build scaled Facebook advertising solutions with an emphasis on local activation. Outside the office, he enjoys, basketball, Formula One, and sharing opinions on film and television.

1NY Times ‘Facebook and Cambridge Analytica: What You Need to Know as Fallout Widens’
2Techcrunch ‘Facebook will cut off access to third party data for ad targeting’
3The Guardian ‘The key moments from Mark Zuckerberg’s testimony to Congress’
4Forbes ‘Firefox Takes Aim At Google With A Bunch Of New Security Features’
5TechCrunch ‘What Chromes browsers changes mean for your privacy and security’
6Marketing Land ’10 Steps To Target And Connect With Potential Customers Effectively’

10 Tips for Brands to “Go Local”

We’ve all heard the words ‘go local’ being touted for years as a way to shop – but how about as a way to advertise?

With social media platforms continuing to evolve, and new technology readily available for multi-location brands, local advertising isn’t just for mom and pop shops anymore. Big brands finally have tools enabling them to target very specific groups of people, starting with Facebook pages:

1. Local Facebook Pages
As a multi-location brand, you likely have a spotless corporate Facebook page with thousands of followers and a portfolio of amazing, relevant content. Your locations (through no fault of their own) may have a page that’s not quite as shiny, or even on-brand. You and your team may not even have access to, or even be aware of, all of the local Pages out there. In this scenario, a lot of brands may be tempted to publish a campaign from their corporate-controlled Facebook Page, targeting an audience in each of their location’s cities or DMAs.

Why? Well for one, it’s clean and easy. As the brand, you have control over what creative elements are used and access to all the advertising data. You’re able to see which markets are more responsive and make quick decisions to react to results.

While this seems to make sense, since you are footing the bill, it is really important to drill into those location pages and reap the benefits of getting buy-in from those on the ground at the local level, increasing their engagement and ultimately working together to drive revenue.

So we convinced you to set up local Facebook pages, or maybe you already have them… either way, it’s time to talk assets.

2. Hyper-Local Targeting
A brand that thinks local and allows its marketing efforts to follow suit, will be more relevant to its audience. Targeting hyper-local is more than viewing each location as a geo-targeting set. The benefits for brands targeting hyper-locally include building out a strategy that truly takes advantage of each location’s surrounding audience and working with the location to build up core custom audiences that can be used in tandem with their ads.

3. Dynamic Copy
Localized copy can be used to address key selling points specific to that area and location, while still maintaining brand-level messaging. Running an ad with dynamic copy allows you to give a shout out to the city or even the neighborhood that you’re advertising to. Your audience will recognize your brand and instead of navigating a corporate site to find their nearest store, they’ll be directed with one click to the location’s page. Win-win.

4. Brand Assets
Unlocking branded media and audience assets for locations are huge. You’ll be investing in the locations by giving them the tools that they need in their advertising arsenal to mobilize their marketing efforts through their own Facebook page, while still maintaining brand creative control. Most locations don’t have the resources to create best-in-class assets. You can give that to them with the comfort of knowing your brand is now protected at the local level. Brands that value this type of mutual control will be giving their locations a leg up from other competitors with access to brand assets and national audiences.  As a brand, you’ll begin to start harnessing the power of local partners backed by your brand.

5. Local Control
Brands need to develop a strategy that’s flexible and inclusive – one where corporate leads the way while locations still have input. All of these need to be put in action efficiently to ensure returns-on- advertising can be realized. Local control takes everything we’ve been talking about up to this point and gives the location a way to give their feedback, ensuring the campaign strategy you’ve put together up until this point is relevant and comprehensive.

6. Added Budget Power
You’ve done the work to get local assets, and you’ve built a smart and dynamic campaign that puts relevant branded ads in the hands of the location and their audiences. Now you’re benefiting from the local awareness generated, and the location is benefitting from traffic. The campaign is working – well! This is the time to give the location a way to see their results and an avenue to add more budget to drive those great metrics.

7. Tailored Ad Types
What do we mean by ad type? Well, whether your goal is to get people to notice your brand, engage with your location, or act on what they’re seeing – there’s an ad for that!

For a multi-location brand, there may not really be a one-size-fits-all Facebook ad that is relevant to achieving all your individual locations goals.  Since the ad objective is crucial to the success of the campaign, aligning the objective of the ad with the specific location is important for success on Facebook.  Just as the messaging should be tailored, the campaign objective should align with the business goal and other marketing initiatives of that specific location. Brands can help locations narrow down on objectives that will drive meaningful business results.

8. Location-Specific Testing
When we are talking about the above assets, we’re not just talking about one image or one set of copy – we’re talking about a group of assets. You are probably familiar with a traditional A/B test, but setting up ads from the local Facebook page will allow you to harness the power of Facebook to optimize each set of assets to that specific location. When a campaign is optimized for the location, you’ll find that one asset (the image or copy) may perform very well in one location, where a different asset wins in another.

9. Apply Learnings
So, what can you do with this information? You’ll be able to consider the overall macro metrics for a strategy, as well as each location-specific test to develop a multi-location view and then use insights from one location to influence another.

10. The Feedback Loop
You bet I saved the best for last!  All of the points above require a lot of communication with locations – from understanding their goals and finding alignment with the brand to asking locations to participate in the selection of campaign assets. In order to get the buy-in from those leading the charge at the local level, your local partners need visibility into the ad and the results that are being generated. The feedback loop you’ll build in all the points above helps to grow buy-in as well as gives your locations a proactive way to participate in your marketing.

Tiger Pistol solves the core challenges that brands face, executing multi-location campaigns by providing a platform that was purpose-built to deliver global-to-local, best practice Facebook and Instagram campaigns. For a single campaign or thousands, Tiger Pistol allows our clients and their end-users to launch social advertising in a time-efficient, cost-effective, and brand safe manner.

 

Ready to simplify your social advertising and enable local activation at global scale? Contact Tiger Pistol today!

Laura Sebo, an Operations Manager at Tiger Pistol, has been creating Facebook ads for businesses for five years. Her education in economics and previous work as a copywriter drives her focus on ad optimization as well as end outcomes. When not in the office you can find her exploring state parks and mountain biking.

Follow Laura on LinkedIn 

EVENT: Tiger Pistol Hosts “Women in Agile” Software Meetup

Join us for a “Women in Agile” software meetup on May 21, 2019 at 6:30PM at Tiger Pistol’s Austin headquarters, 200 E. 6th Street, Suite 200, Austin, TX, 78701.

Women in Agile is an international grassroots effort to get more women involved in the Agile community through blogging, speaking at events, and building a network among other women.

“This software meetup is not just for women,” said event organizer Kate Kolchier. “Men are welcome too. We welcome anyone at our events who is supportive of our mission.”

The meetup is hosted in unofficial conjunction with the Global Scrum Gathering, a conference of 1,000+ Scrum and Agile practitioners from across the globe who “come to-gather” for new ideas, community collaboration, and an opportunity to create essential connections.

“The conference is in town during our regularly scheduled Meetup night, and we thought we’d try something different and host a get together for all the cool Austin Agile ladies to hang out with the awesome Agile folks who are flying into town for the conference,” said Kolchier. “We appreciate Tiger Pistol’s venue sponsorship and are proud of their continued commitment to empowering others to build success, whether they are their customers to become more powerful in their social advertising or the agile community to become more powerful in the software world.”

RSVP to the Women in Agile’s Global Scrum Gathering – Unofficial, Super Casual Social Software Meetup by emailing event organizer Kate Kolchier now.